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The best strategy will fail unless it is coupled to effective execution. Yet driving effective execution is an issue with which the best of companies sometimes struggle. Establishing and maintaining an overview of how key goals are linked to specific projects and activities in the face of constant change requires both discipline and an effective tool set.
A wide range of organizations have successfully managed strategy execution and complex change using the One Page Strategic Plan. This is an integrated approach to implementation planning, program management and progress control. It delivers a communicable strategy that is ‘owned’ by key actors throughout the organization.
This major multinational supplier to the healthcare sector had grown through multiple acquisitions. As a result, one of its product portfolios in surgical disposables contained a large number of partially overlapping product lines without a clear overall positioning. Issues included:
- Sales staff hade difficulty with presentation of the value propositions, thus running the risk of being squeezed on price;
- Some volume product lines were unprofitable;
- One niche product line with clear clinical advantages was performing poorly in the market and achieving almost no volume.