A supplier of web-based geostatistical software was considering entering the UK market. Nick conducted a feasibility study combined with initial prospecting activities. The supplier later entered the market in a specific niche.
The radiology department of a major teaching hospital was faced with ongoing budget cuts for both research and teaching. In order to maintain its leading position it was necessary to find significant extra third party funding. Discussions with a manufacturer of imaging systems revealed that potential demand for training of radiologists existed in several emerging […]
Feasibility Exploration uses the Business Model Canvas as a framework to explore the viability of a potential new business or product. The core of a Feasibility Exploration is formed by 3 major activities: Mapping: often this means articulating and thinking through concepts of which parts have been discussed for some while; Quantification: initial market sizing, […]
A healthcare equipment manufacturer had adopted a new positioning focused on supporting people involved in delivering healthcare, moving away from its previous feature and technology orientation. Nick coached and supported a (largely virtual) international project team through the development of a business plan and investment proposal for the global introduction of an education business ($100M […]