business model canvas

Apr 222012
 
Joint Venture in Medical Education

The radiology department of a major teaching hospital was faced with ongoing budget cuts for both research and teaching. In order to maintain its leading position it was necessary to find significant extra third party funding. Discussions with a manufacturer of imaging systems revealed that potential demand for training of radiologists existed in several emerging […]

Feb 212012
 
Business Feasibility Exploration with the Business Model Canvas

Feasibility Exploration uses the Business Model Canvas as a framework to explore the viability of a potential new business or product. The core of a Feasibility Exploration is formed by 3 major activities: Mapping: often this means articulating and thinking through concepts of which parts have been discussed for some while; Quantification: initial market sizing, […]

Feb 212012
 
Introduction to the Business Model Canvas

Entrepreneurs starting a new venture need to answer a basic question: what is your business model, how will you earn money? Answering this question requires a framework for describing a business. A good recent definition of a business model is a description of “how an organization creates, delivers and captures value” (Osterwalder & Pigneur). An […]