customer segments

Feb 212012
 
Business Feasibility Exploration with the Business Model Canvas

Feasibility Exploration uses the Business Model Canvas as a framework to explore the viability of a potential new business or product. The core of a Feasibility Exploration is formed by 3 major activities: Mapping: often this means articulating and thinking through concepts of which parts have been discussed for some while; Quantification: initial market sizing, […]

Feb 212012
 
Introduction to the Business Model Canvas

Entrepreneurs starting a new venture need to answer a basic question: what is your business model, how will you earn money? Answering this question requires a framework for describing a business. A good recent definition of a business model is a description of “how an organization creates, delivers and captures value” (Osterwalder & Pigneur). An […]

Dec 012011
 

This anaesthetic supplies business was insufficiently profitable. A key cause was that large sums had been spent on the development of ‘high value’ products that were not performing in the market. Nick redesigned the product portfolio with as key element a lower price point for one of the non-performing high value products. The benefits obtained […]

Apr 122002
 
Service-oriented turnaround strategy drives acquired business to market leading performance

Led a project to develop a turnaround strategy for a recently acquired ailing business unit of a fast-growing manufacturer. The key element of the new strategy was providing better service than the competition. Companion initiatives included cost and asset reductions, new positioning and a new performance-based pay structure. The project was immensely successful; profitability exceeded […]