As the population of Europe ages, the demand for healthcare will continue to rise. Yet the weak competitiveness of many European economies, low growth and high state debt means that little or no additional funds will be available for healthcare. This situation presents European health authorities and institutions with a stark choice: offer less care per head or raise healthcare productivity.
The radiology department of a major teaching hospital was faced with ongoing budget cuts for both research and teaching. In order to maintain its leading position it was necessary to find significant extra third party funding. Discussions with a manufacturer of imaging systems revealed that potential demand for training of radiologists existed in several emerging […]
This major multinational supplier to the healthcare sector had grown through multiple acquisitions. As a result, one of its product portfolios in surgical disposables contained a large number of partially overlapping product lines without a clear overall positioning. Issues included: Sales staff hade difficulty with presentation of the value propositions, thus running the risk of […]
A healthcare equipment manufacturer had adopted a new positioning focused on supporting people involved in delivering healthcare, moving away from its previous feature and technology orientation. Nick coached and supported a (largely virtual) international project team through the development of a business plan and investment proposal for the global introduction of an education business ($100M […]