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marketing – Zebra Management Consulting

marketing

Feb 222005
 
ABB Distribution Transformers - Strategic Transformation

ABB’s Distribution Transformers business ($1bn turnover) was world market leader, but losing ground and insufficiently profitable. Nick led a team that identified fragmentation of marketing and production (33 factories in 27 countries) as the key barrier to improvement. ABB had not kept pace with the consolidation in its customer markets caused by deregulation. The team […]