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medtech – Zebra Management Consulting

medtech

Feb 292012
 
Confidential - MedTech Product Portfolio Restructuring

This major multinational supplier to the healthcare sector had grown through multiple acquisitions. As a result, one of its product portfolios in surgical disposables contained a large number of partially overlapping product lines without a clear overall positioning. Issues included: Sales staff hade difficulty with presentation of the value propositions, thus running the risk of […]

Jun 302009
 

A healthcare equipment manufacturer had adopted a new positioning focused on supporting people involved in delivering healthcare, moving away from its previous feature and technology orientation. Nick coached and supported a (largely virtual) international project team through the development of a business plan and investment proposal for the global introduction of an education business ($100M […]