Communication is an essential part of the work of managers, staff and consultants. Yet they often fail to get their message across. This applies especially to complex communications. Common business examples include new product proposals, proposed acquisitions, reorganizations and business cases.
“Arguing for Action” is a technique that structures communication to engage and persuade the audience to take a course of action. Continue reading »
Feasibility Exploration uses the Business Model Canvas as a framework to explore the viability of a potential new business or product. The core of a Feasibility Exploration is formed by 3 major activities:
The outcome is an initial view on whether a particular service or product is viable. It is usually used to take a decision on whether it is worthwhile to invest in further development of the product or service.
It is not a detailed plan or risk review; these are drawn up at a later stage of development.