The best strategy will fail unless it is coupled to effective execution. Yet driving effective execution is an issue with which the best of companies sometimes struggle. Establishing and maintaining an overview of how key goals are linked to specific projects and activities in the face of constant change requires both discipline and an effective tool set.
A wide range of organizations have successfully managed strategy execution and complex change using the One Page Strategic Plan. This is an integrated approach to implementation planning, program management and progress control. It delivers a communicable strategy that is ‘owned’ by key actors throughout the organization. Continue reading »
This major multinational supplier to the healthcare sector had grown through multiple acquisitions. As a result, one of its product portfolios in surgical disposables contained a large number of partially overlapping product lines without a clear overall positioning. Issues included:
- Sales staff hade difficulty with presentation of the value propositions, thus running the risk of being squeezed on price;
- Some volume product lines were unprofitable;
- One niche product line with clear clinical advantages was performing poorly in the market and achieving almost no volume.
ABB’s Distribution Transformers business ($1bn turnover) was world market leader, but losing ground and insufficiently profitable. Nick led a team that identified fragmentation of marketing and production (33 factories in 27 countries) as the key barrier to improvement. ABB had not kept pace with the consolidation in its customer markets caused by deregulation. The team designed a new go-to-market approach and rationalised production structure that met the needs of the giant energy companies that ABB was now serving; this new strategy was implemented over a period of five years and proved immensely effective.