Communication is an essential part of the work of managers, staff and consultants. Yet they often fail to get their message across. This applies especially to complex communications. Common business examples include new product proposals, proposed acquisitions, reorganizations and business cases.
“Arguing for Action” is a technique that structures communication to engage and persuade the audience to take a course of action.
It is ideal for anyone preparing a document or presentation intended to influence their audience to take a decision, form a well-founded opinion or initiate a specific course of action. The course is particularly appropriate for:
- Senior and middle management and staff in complex organizations
- Project and change managers
- Civil servants and others involved in policy formulation
- Providers of professional advice, including consultants, lawyers and bankers
who need to deliver concise messages with impeccable argumentation to decision-makers with severe time constraints.
Participants will be able to clarify the message of any communication, identify the information that is essential to the message and structure the document to support the message, by:
- Presorting or ‘pyramiding’ the ideas and facts used,
- Using faultless logic to structure the argument,
- Structuring an introduction to engage the audience and develop the key question to be answered,
- Employing appropriate visual devices to signpost the structure,
- Closing with the immediate actions or decisions required.
As a result, participants will be able to (a) cut down the time they need to produce a first draft, (b) increase its clarity, and (c) decrease its length. The result is ideas that ‘jump off the page’ into the reader’s mind with minimum effort on the reader’s part.